You’ve had a part in a lot of different companies during your career but Beachbody is the one that exploded (and put you on the map) and changes people’s lives every day. You’re an entrepreneur at heart, and didn’t start Beachbody as a labor of love because you were a fitness fanatic, but it was started as a business venture. Host (Mickie Carter, CEO, One Strong Southern Girl): How does it feel to know that your company enhances people’s lives every day? Beachbody is the OG of the on-demand workout space, but the title of OG for home fitness has to go to Jane Fonda, Richard Simmons, Jack LaLanne etc. We think everybody should have Beachbody in their house.
I’m super proud of how the company’s evolved over the course of 23 years to try to keep moving it closer and closer to an experience that will ultimately be like any utility in your house.
So, I think that’s where our innovation was. I think what Beachbody is, is the first one that took it so seriously that we felt that we could turn that 6 x 6 space in front of the spare bedroom TV into a world-class gym.Īnd we did it in a way that was unapologetic about how much work it would take and also combine the reality of needing to do something about your nutrition at the same time. My mom used to workout to Jack LaLanne in black and white on TV in the morning. You’d have to give that to Jane Fonda, Richard Simmons, Jack LaLanne. This is the transcript from our interview… How does it feel to be the OG of home fitness? This interview has been on my bucket list, so it was an honor to have him on the show to celebrate my 100th episode of Crunches and Cosmos. I recently chatted with Carl Daikeler, CEO and co-founder of Beachbody, for the podcast. The Beachbody platform has over 1,400 unique streaming videos, over 3 million digital workout and nutrition subscriptions, and in 2022 was selected as a winner of the Good Housekeeping 2022 Fitness Award for one of the Top Fitness Apps with the Best Classes on Demand. The company went public in June 2021, with a 3-way merger between Beachbody Company Group LLC, Myx Fitness Holdings LLC and Forest Road Acquisition Corp., and is now called The Beachbody Company Inc. Beachbody has been creating innovative home workouts, nutrition solutions, and providing community support for its members for 20+ years. home fitness equipment market size was valued at 4.43 billion in 2021 and is projected to reach a staggering 7.80 billion by 2029, showing the trend towards home fitness as a new permanent solution for many Americans.
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